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App launch | Before the launch

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Preparation & promotion

Good preparation is crucial for a successful app launch. Inform your tenants early about the upcoming changes and generate interest and anticipation. Clearly communicate how the app will simplify daily life and the practical benefits it offers.

To promote your launch event, a combination of digital and traditional advertising materials is recommended. Highlight 3–4 key benefits of the app that provide real added value to tenants, such as easy damage reporting, digital documents, or direct communication with the management. Explain how tenants can use these benefits, but provide detailed information about the app download and registration process at a later stage.

To ensure smooth communication, include the tenant's email address in the lease agreement. This way, you can inform tenants about the app even before they move in and invite them to use it early on. This allows tenants to familiarize themselves with their new neighborhood and discover initial features before moving in.

Set up your own landing page

A custom and individual landing page will precede the actual login page of the app. This gives you the opportunity to design the page flexibly and freely, showcasing your branding effectively.

Three simple steps to your landing page:

  1. Design your own website for the app with relevant information and your branding.

  2. Add a “Get started” button to make it easier for tenants to begin.

  3. Link the button to your app's URL and add /login-redirect to direct tenants straight to the login page (e.g., https://yourapp.allthings.me/login-redirect).

Tenant guide

Prepare a tenant guide that contains all relevant information about the property, city, management, and app. Provide this to tenants in digital form or as part of a welcome package. This not only creates transparency but also leaves a positive first impression of your management.

Enhance the guide with a QR code or a link to the app to make access as easy as possible. Point out that the most important information will also be directly accessible in the app in the future. This encourages usage and simultaneously reduces inquiries to the management.

Launch event

A launch event is the ideal opportunity to introduce the app to your tenants and motivate them to use it. Use the event to present the main features of the app live and answer any questions directly.

  • Inform early about the event through digital channels, flyers, or notices.

  • Integrate the event into your communication strategy to achieve maximum attention.

  • Use practical demonstrations to make the app's added value tangible.

  • Offer incentives for registration, such as a raffle or small welcome gifts.

Through targeted introduction and clear communication, you increase the acceptance and use of the app, thereby enhancing efficiency and tenant satisfaction in the long term.

Tip: Learn how to successfully organize such an event here.

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