Good preparation is everything! The best way to start is to get your tenants in the mood for their move by whetting their interest and arousing their excitement. This gives you a chance to highlight how tenants can benefit from the digitalization of a variety of services.
To advertise your launch event, we advise using a blend of both digital and even traditional advertising media. Mention three or four different ways tenants benefit from the app. Of course, you should also point out how easy it is for tenants to access these and other benefits. Only provide details about how to download the app and the registration process at a later date, however.
Include the tenant’s e-mail address in the rental agreement. That gives you a quick, easy and inexpensive way to tell tenants about the app in advance and invite them to the join app before moving, if that’s your goal. This approach gives your tenants a chance to get to know their new neighborhood in advance.
We also recommend preparing a packet of information for your tenants. Put together some information about the property, the city, your management and the app in a tenant manual and make it available to the tenant. This not only gives new tenants the information they need, but also a good first impression of your management. Also point out that all this information will also be available in the app in the future.
Prepare an event for the app’s launch. That will give you a perfect opportunity to announce and present the app to your tenants. We recommend incorporating the event as a central part of your communications. Make sure your tenants are kept up-to-date. Read here for advice on how to organize this kind of event.