Once the app is available to your tenants, a targeted marketing campaign is essential to achieve high user adoption.
Replace existing promotional materials and ensure that all information regarding app download, registration process, and initial steps within the app is clearly communicated.
Send out app invitations via email on the day of the launch to reach as many tenants directly as possible.
Launch Event
A launch event is an ideal opportunity to introduce the app to your tenants. Here, you can engage with your tenants personally, inform them about the benefits of the app, and assist them with the registration process. Additionally, the event provides a chance to present the app live and facilitate the first steps for the tenants.
Planning and Execution
Consider the following factors when planning the event:
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Budget
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Venue (within or outside the residential building)
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Schedule and promotion (timely invitations via flyers, posters, or digital channels)
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Participant list (tenants, property managers, facility managers, other relevant groups)
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Activities/Agenda (live demos, Q&A sessions, support offerings)
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Incentives (small gifts, raffles, or complimentary refreshments)
Consider which format is most suitable: a BBQ, brunch, breakfast, lunch, or an after-work party could be attractive options. A raffle can generate additional attention.
Tailor the event's schedule and flow to your audience. Consider your tenants' interests and always emphasize the app's benefits and advantages. What does it specifically offer your target group? Which everyday processes does it simplify?
Ensure that sufficient team members are available during the event to answer questions and assist tenants with the registration process. Through well-organized introductions and personal support, you can increase the app's acceptance and usage in the long term.