Why ongoing marketing is important
After the app has been launched, it is crucial to continue marketing efforts. Some tenants may have missed the launch event or previous communications. Others might need more time to become familiar with digital solutions. Through targeted actions, you can reach these tenants and motivate them to use the app in the long term.
Measures for successful post-launch marketing
Re-invitation
-
Continue using the posters from the launch and redistribute information flyers.
-
Send emails highlighting the benefits of the app. Use positive feedback from existing users to generate interest.
-
Plan a re-invitation campaign 2 to 3 weeks after the launch. Set a date three weeks post-launch to actively invite your tenants to the app again. You can find detailed instructions on how to do this here.
Raising awareness
-
Add a link to the app in your email signature. Place information posters with QR codes in the building to provide easy access to the app.
-
Inform about the app and its benefits on your website.
-
Emphasize that all requests can be handled directly through the app to encourage its use. Provide text modules with information about the app that all employees can use when corresponding with tenants who have not yet registered.
Actively using the app and showcasing benefits
-
Process tickets promptly and inform tenants early about upcoming measures.
-
Regularly use the app for internal communication and announcements.
-
Promote positive experiences with the app: satisfied tenants often share their experiences with others, contributing to the app's spread.
-
Increase the app's value for tenants by integrating additional solutions.
Through continuous communication and targeted actions, you sustainably increase the app's usage and enhance tenant satisfaction.