Once you’ve launched the app, it’s important that you continue spreading the word. That way, you can still reach other users who might have missed either the launch event or the other messages and draw their attention to the app. Plan to do so again around two to three weeks after the app’s launch.
Re-use the posters from the launch and distribute the information flyers again.
You should also send out another round of e-mails to convince new users of just how many possibilities and advantages the app has to offer. Use examples and any initial positive feedback you might have received from app users to generate further interest and acquire users.
Three weeks after the launch, set a date to contact your tenants again and invite them directly to join the app. Read here for details about how to do so.