Best practice | How to boost your registration rate

Content

• Why resident app usage matters
• Measures to increase app usage
  • Website
  • Email signature
  • Your app's QR code
  • Text templates
• Conclusion

Why resident app usage matters

With the introduction of seamless resident communication, the registration rate is no longer the main success metric for your resident app. What matters now is that you can reach all your residents directly – regardless of whether they have registered or not. Still, active app usage is beneficial, as residents gain access to additional features such as community tools, documents, and information articles.

You can find more information about seamless resident communication here.

Measures to increase app usage

Website

• Use your website to inform residents about the app and its benefits. Briefly explain the registration process.
• Include an eye-catching, self-explanatory photo of a smartphone displaying the app to spark interest.
• Place a registration form below a short introduction text to allow residents to contact you for app support or registration.
• Show a photo of a contact person to build trust with your residents.

Email signature

The email signature is an effective tool to raise awareness about the resident app. Including a direct link or banner to the app makes access easier for your tenants.

Implementation

1. Create a short banner or use one of Allthings' standard banners.
2. Add the banner to your email signature.
3. Add a short note like: "Take advantage of our resident app: [link to the app]".

• Create a signature in Outlook
• Create a signature in Gmail

Your app's QR code

QR codes offer a simple way to connect print materials to the digital world and ease access to the app. Print the QR code in your information letters and on any documents sent by post. This draws your residents’ attention to the app and provides quick access.

Creating and using QR codes

1. Visit one of the many free QR code generator websites.
2. Enter the file, website, or text you want the QR code to link to.
3. Generate and download the QR code.
4. Print the QR code on all correspondence with your residents, such as information letters or other mailings.

By scanning the QR code with a smartphone or tablet, your residents are taken directly to the app. This increases visibility and ease of access.

Text templates

Provide text templates with information about the app that can be used by all employees in their communication with unregistered residents. This ensures consistent wording and supports your team in promoting the app and facilitating the registration process.

Conclusion

These measures increase the likelihood that your residents will use the app and benefit from its additional features. This strengthens tenant engagement and ensures more efficient communication.