Best practice | App-Launch

Content

• Introduction
• Preparation before the launch
• The launch
• After the launch
• Integrate additional solutions
• Conclusion & success factors

Introduction

A smooth start is crucial for your residents to embrace your App. This article is a guide to help you prepare your App launch in a targeted way, promote it effectively and make a positive first impression.

Preparation before the launch

Good preparation lays the foundation for a successful App launch. Start planning early.

1. Communication & advertising

• Inform your residents in good time about the upcoming App introduction. Create interest and anticipation, for example by pointing out useful features such as digital documents, direct communication with property management or easier damage reports.
• Use digital channels (email, website, social media) and classic advertising materials (flyers, notices).
• Make clear what added value the App offers and how exactly residents benefit from it.

2. Your own landing page

• Create your own landing page that matches your property management and your property (branding, photos, texts).
• Add a "Let's go" button that leads directly to registration or sign-in. Use the address of your App with the suffix /login-redirect for this. This way, residents get straight to the right entry point.

3. Handbook for residents

• Put together a handbook for residents with all relevant information: about the property, property management, the city and, of course, the App and its features.
• The handbook can be part of a welcome package or be handed over digitally. Add QR codes and links directly to the App to lower barriers to entry.

4. Launch event

• Organize an event where the App is presented: livestreams, demonstrations, Q&A sessions, small activities.
• Announce the event in good time via various channels: flyers, posters, digital invitations.
• Consider incentives for participation and registration, e.g. giveaways, small gifts or prize draws.

The launch

The day of the launch is crucial. Now it is about meeting expectations and getting as many residents as possible to actively use the App.

1. Invitations & information

• On launch day, send all residents an email with clear instructions on downloading, registering and taking the first steps in the App.
• Use the invitation feature of Resident management in Cockpit for this. This way, residents receive their registration code directly by email.
• Replace all previous advertising materials so that all information is consistent and refers to the "App available" status.

2. Launch event & personal support

• Use the launch event not only for presenting, but for actively supporting residents: help with registration, answer questions on site and show features live.
• Pay attention to good organization: location, time, schedule, list of participants. Everything should suit the audience.
• Offer activities that directly enable or facilitate the use of the App (e.g. short tutorials, assistance).

After the launch

The launch is only the beginning. Afterwards, the focus is on sustained, regular use.

1. Repeat invitation and reminder measures

• Not all residents join right away. Plan another invitation or reminder 2 to 3 weeks after the launch for everyone who has not responded yet. In Cockpit, you can send a reminder for this.
• Use existing materials such as flyers, posters and QR codes again, in an up-to-date form. Repetition creates visibility.

2. Visibility & integration into everyday life

• Include information about the App in your email signatures, your correspondence and your website.
• Place posters and QR codes at central locations in the building. Individual employees should be ready to help residents with questions.

3. Make experiences visible & increase value

• Share positive feedback and success stories from residents to motivate other residents. Word of mouth is powerful.
• Make sure that tickets and requests are handled quickly, so that residents experience the App as real help. Trust is built through good experiences.

Integrate additional solutions

Increase the value of the App for residents by integrating additional solutions. You can find more detailed information in the Allthings Marketplace.

Conclusion & success factors

• Early and clear communication sets expectations and generates interest.
• Low barriers to entry (QR codes, clear links, active assistance) increase the number of registrations.
• Continuous engagement after the launch ensures that the App is not only installed but also used regularly.
• Collect feedback from residents to make adjustments and continuously improve the residents' experience.