Best practice | App-Launch – Allthings Help Center

Content

Introduction

A smooth launch of your App is crucial for its acceptance among your residents. This article provides you with a comprehensive guide to specifically prepare for your App launch, promote it effectively, and leave a positive first impression.

Preparation before the launch

Good preparation lays the foundation for a successful App launch. Start planning early and with a clear purpose.

1. Communication & advertising

Inform your residents in time about the upcoming App introduction. Create interest and anticipation, for example, by highlighting useful features such as digital documents, direct communication with property management, or simplified damage reports.
Use both digital channels (email, website, social media) and classic advertising materials (flyers, notices).
Pay attention to the added value the App offers – and how exactly the residents can benefit from it. Clarity is important.

2. Your own landing page

Create an individual landing page that corresponds to your property management and your property – i.e., branding, photos, texts, etc.
Create a "Let's go" button that leads directly to registration or login. To avoid detours, you can use the URL with /login-redirect so that residents get directly to the right entry point.

3. Handbook for residents

Put together a comprehensive handbook for residents with all relevant information: about the property, property management, city, and of course the App and its functions.
This handbook can be part of a welcome package or be handed over digitally. Integrate QR codes and links directly to the App to lower barriers to entry.

4. Launch event

Organize an event where the App is presented: livestreams, demonstrations, Q&A, small activities, etc.
Communicate the event in time via various channels: flyers, posters, digital invitations.
Consider incentives for participation and registration – e.g., through giveaways, small gifts, sweepstakes.

The launch

The day of the launch is crucial – the goal is to meet expectations and get as many residents as possible to actively use the App.

1. Invitations & information

On the launch day, send emails to all residents with clear instructions on how to download, register, and take the first steps in the App.
Replace all previous advertising materials so that all information is consistent and refers to the "App available" status.

2. Launch event & personal support

Use the launch event as a setting where you don't just present, but actively accompany: provide support with registration, answer questions on site, show functions live.
Pay attention to good organization: location, time, agenda, participant list – everything should be adapted to the audience.
Offer activities that enable or facilitate the use of the App directly (e.g., small tutorials, assistance).

After the launch

The launch is only the beginning. Sustainability and use are at the heart of the phase that follows.

1. Repeat invitation and reminder measures

Not all residents will join immediately. Plan a follow-up invitation or reminder 2-3 weeks after the launch to reach those who have not yet responded.
Use existing materials such as flyers, posters, QR codes again and up-to-date. Repetition creates visibility.

2. Visibility & integration into everyday life

Integrate information about the App into your email signatures, your correspondence, and on your website.
Place posters / QR codes at central locations in the building. Individual employees should be ready to help residents with questions.

3. Make experiences visible & increase value

Communicate positive feedback and success stories from residents to motivate other residents. Word of mouth works well.
Ensure that employees or property management process tickets and requests quickly, so that residents experience the App as a real help. Trust is created through good experience.

Integrate additional solutions

Increase the value of the App for residents by integrating additional solutions. You can find more detailed information in the Allthings Marketplace.

Conclusion & success factors

Early and clear communication is essential to set expectations and generate interest.
Low barriers to entry (QR codes, clear links, active assistance) help to increase registration.
Continuous engagement even after the launch is crucial so that the App is not just installed but also used regularly.
Feedback from residents should be collected so that adjustments can be made and the user experience is continuously improved.