Best practice | How to increase app usage

Content

• Why using the App matters
• Measures to increase App usage
  • Website
  • Email signature
  • Your App's QR code
  • Templates for your correspondence
• Conclusion

Why using the App matters

Since the introduction of seamless addressability of residents, the registration rate is no longer the key metric for the success of your App. What matters is that you reach all residents directly, whether they are registered or not. Still, it pays off when residents actively use the App: it gives them access to further features such as community features, documents and Info articles.

You can find more information in the Help Center section Seamless addressability of residents.

Measures to increase App usage

Website

• Use your website to inform residents about the App and its benefits for them. Also briefly explain how registration works.
• Add an appealing photo of a smartphone with the App open as an eye-catcher.
• Place a contact form below a short text about the App. Residents can use it to contact you, get advice about the App and get help with registration.
• Show a photo of the contact person to build trust.

Email signature

The email signature is an effective way to draw attention to the App. With a direct link or banner to the App, you make access easier for residents.

Implementation

1. Create a short banner or ask the Allthings team for a standard banner.
2. Add the banner to your email signature.
3. Add a short note to the signature, such as: "Take advantage of our App: [link to the App]".

• Create a signature in Outlook
• Create a signature in Gmail

Your App's QR code

QR codes connect print media with the digital world and make access to the App easier. Print the QR code on information letters and all documents you send to residents by post. This draws attention to the App and enables quick access.

Creating and using QR codes

1. Visit one of the many free QR code websites.
2. Enter the address of your App with the suffix /login-redirect as the target. This way, residents land directly on sign-in or registration.
3. Generate the QR code and download it.
4. Print the QR code on all correspondence with residents, for example information letters or other mailings.

When residents scan the QR code with a smartphone or tablet, they go straight to the App.

Templates for your correspondence

Provide your team with templates containing information about the App that all employees can use in correspondence with residents who are not yet registered. This ensures consistent wording and helps your team promote the App and assist with registration. For replies to tickets, the canned responses in Issue management are a good fit.

Conclusion

With these measures, you increase the likelihood that residents use the App and benefit from its extended features. This strengthens resident engagement and makes communication more efficient.